In the late 70’s, Jean Larrivee moved his workshop to Victoria, BC, where a couple years later, David Iannone, founder of Morgan Guitars met him and became his apprentice.

In 1986, David started Morgan Guitars.  He named his company after his first child, after the sleek beauty of the Morgan thoroughbred horse and true to the locale of the Morgan workshop, in Welsh, Morgan means ‘works by the sea’.

Passed down through the lines of great guitar builders was the attention and love for the details of the craft, a constant vigilance and reassessments of the building process, and a knack and unebbing pursuit of the finest materials.

David expanded on his rich tutelage and created the designs and foundations to produce the line that has given Morgan Guitars their worldwide appeal.  His simple elegant designs, discriminating and knowledgeable wood selection, exacting attention to detail and responsive and balanced sound has led to a dealer network around the world.

The Morgan Philosophy has always been to continue to improve the precision and aesthetic beauty without any sacrifice or compromise in design, sound or playability.